World's best airline amenity bags: Luxury brands take to the sky

Impossibly small toothpaste tubes, itchy eye masks and headphones that work on one side.

The world of the airline amenity bag is often not as inspiring as it could be.

The night socks are too thin and stretchy. The earplugs are too fat and noisy.

But this is an economy-class problem.

Turn left, pass through the velvet curtain of privilege into business or first class and a Bulgari-scented world of silk cosmetic kits, creamy skincare products and other theft-worthy items awaits.

Except you wouldnt really be stealing.

Etihad wants you to walk away with its elegant cufflink-inspired leather box filled with La Prairie skincare stuff.

Turkish Airli