A company which has become a world leader in supplying corporate
gifts has opened a sales operation in Cardiff as it continues to make
inroads into the European market.
Adler Manufacturing specialises in supplying luxury personalised
business items. A core sales team of 15 has been recruited but this is
expected to grow considerably by this time next year.
The family-owned company, established 50 years ago, operates in 12
countries on four continents and
focuses on the mid to higher end of the market. It designs and
manufactures its own products, which include pocket knives and diaries.
Adler looked at a number of British cities for their new sales
operation. Cardiff was put forward as a contender by their UK sales
director, Marianne Withers, who is from the city and worked at the Golly Slater public relations firm for nine years, most recently as its
She said, 'It's a vibrant cosmopolitan place with a great
workforce and a dynamic business culture. As a university city the
educational standards are high and the people are good
The Welsh Development Agency supported Adler's decision to
expand into Cardiff and advised on recruitment and property.
Ms Withers said, 'Adler differ from the majority of companies
in the corporate business gifts market because we are manufacturers and
not just distributors. We work closely with our customers, take time to
understand their business and advise on the right product to meet their
'We have teams of marketing consultants who work with our
customers developing and supporting their business strategies to drive
forward their business and reach new customers through the tactical use
of high quality branded promotional gifts.'
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