OVO's Family Business | The FADER

These days, Olivers main project is OVOs fashion line. OVO collaborated with brands like Canada Goose and Roots Canada on designs for high-end coats and jackets in 2011, the same year they sold their first in-house product: T-shirts featuring the owl logo. Now, the company is producing a wider line: hats, graphic tees, and sweatshirts, but also towels, tracksuits, tote bags, and, more recently, cut-and-sew button-ups. Product drops follow their own schedule, with limited runs of new designs arriving every month or two. Im really proud of where the brand is at today, says Oliver. The clothing business is a tough business to go into and have success. Its something that takes a long time, and i