A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into the cultural consciousness. Not only that, the best logos serve as both a template and a guide as a brand evolves.
Some of the world's most iconic logos have been refined -- though never redesigned -- because their design was such an accurate reflection of the brand. Here are four classic logos that have been successfully upd