Use headings and sub-headings for layout
The use of headings and subheadings in the text on your web page is not only pleasant for visitors, but also for the search engine.
Visitors scan the text simple if you use headers like (H1, H2 and H3) and the search engine assumes that those which contain headlines and subheadings are important information on the subject.
The headings and subheadings should be provided with the heading tags, otherwise a search engine like Google will not recognize. The most common heading tags are:
<h6> Heading 1</h6><h6> Heading 2</h6><h6> Heading 3</h6>
Use the main keyword in the subheadings, because there is more value to be granted. In many open source CMS systems like WordPress, this feature is standard.
Besides the use of titles and headers, it is also wise to make use of bold text and other features that make the text more readable. A well-formatted text is very important. For both the visitors and the search engines
Search engine friendly urls
Applying search engine friendly urls increase the ease to find your blog for search engines.
What I do not mean with a search engine friendly URL.
What I mean by a search engine friendly URL.
Start a blog post with a picture
If you have a blog post begins with an image then it is likely that a user will read the content. Moreover, it is also positive in the field of SEO.
Enrich your content with various media
If you enrich the content of your website with various media as video, audio, pdf or infographics then it has a positive impact on both visitors and SEO.
The search engine will then get a better idea of the content and the media used to connect to the topic of your page.
In addition, you will benefit the advantage that visitors stay on your site longer. Do not post irrelevant media, though.
It has become less important to stick to a strict keyword density, but it is still important. It is more and more about the content and the legibility than to focus on repetition of the keyword.
A text that is stuffed with keywords will be ignored by the search engine not rated or by the visitors.
For example, use synonyms of the keyword and place the these in strategic places in your text, such as the front of the article, in the middle and at the end.