The Internet could have opened worlds for businesses and people, but it has also created a public relations problem for businesses. Boards, opinion The web sites, websites, and whatever is publishable can smear a company's name in moments. In case you require to identify more on account, we recommend many databases you could pursue.
Remember, 'Yours Is really a Very Bad Hotel' speech that explained one customer's negative experience with a hotel chain? Accommodations are run by humans. People make mistakes. It is the way you manage the problems that could make the big difference in customer-service. Because the hotel's employees did not make an effort to help the customer overcome a bad predicament, the customer lashed straight back and people blogged it.
It would release its crisis management (also known as reputation management) team to salvage its reputation while it may, In the event the hotel is on top of its game. It is easy for a company to overcome poor PR and come out ahead as-in the case of PG&E (California's Pacific Gas and Electric company).
Still another strategy is to utilize Internet monitoring to monitor on the web articles regarding a company's actions to prepare for negative advertising. Some go further and monitor boards, newsgroups, and online forums.