Semantic search. Youve heard of it, youve researched it and youre probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want?
Its a simple concept, but one that has been lost in a whirlwind of advice, speculation, and see-what-sticks techniques. Semantic search gives the industry a chance to go back to basics and provide information rather than force it.
Lets take a look at how to embrace semantics.
Think Like a User
Simply put, if youre going to optimize for the user, you need to think like the user. In the