12 Things You Should be Doing Right Now for Semantic Search

Semantic search. Youve heard of it, youve researched it and youre probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want?

Its a simple concept, but one that has been lost in a whirlwind of advice, speculation, and see-what-sticks techniques. Semantic search gives the industry a chance to go back to basics and provide information rather than force it.

Lets take a look at how to embrace semantics.

Think Like a User

Simply put, if youre going to optimize for the user, you need to think like the user. In the