Patient Education/Marketing Report: Revolution - Patient education used to be a cookie-cutter oper...

Patient Education/Marketing Report: Revolution - Patient education used to be a cookie-cutter operation: Hire a spokesperson, plan an event and draft a static list of symptoms, then call it a day. But in the wake of groundbreaking campaigns from AstraZeneca and Novartis, the industry may well have to raise its content-creation gameand cede considerable…

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