A solid content-marketing strategy is the foundation of everything you do. It guides your blogging, social media, lead generation and even other facets of digital marketing such as pay-per-click ads and search-engine optimization. So if content strategy encompasses so much, why do most digital entrepreneurs fail at it?
Thats a great question. Ive found that the answer lies in their inability to scale their content strategy appropriately. Some want to dive in too deep too fast while others are too paralyzed by fear to take the first step. Both of those scenarios end in failure.