Using a Content Management System like Wordpress you can create some pretty amazing looking websites for very little money. The ability to create a quality self-hosted website you own and control without needing to know any HTML can save you a ton of cash. With thousands of free themes available you may find something right out of the box that works for you. Later on you can always pay a designer to tweak a theme to fit your needs for far less than a full custom job.
When we mentor people, we are careful to tell them that the Internet is not a get-rich- quick scheme. Internet marketing is a business, like any other business, and it requires patience, planning, guidance, planning, perseverance, planning, cleverness, planning, effective marketing, and planning. And did I mention planning?
Make sure that if you want to position a page for the term "web design", then the page talks about web design. I might sound like an obvious statement, but you will be surprised at how many websites write odd copy and they just put their keywords anywhere they can. Google has LSI technology. LSI stands for Latent Semantic Indexing, which means that they know whether your page is about web design based on the other words used on the page. In fact, a lot of websites that are on the first page of Google for a given keyword don't even have the keyword on the page. It might be an excellent web design article that doesn't mention "web design" in it.
Immediately I knew why I was at that church service! She had set her intention and asked her angels for a person who could help her with marketing and there I was! So I shared that I would love to help her with a new website design and marketing and gave her a nominal fee that I would charge per month.
I just can't say it enough. Make your page and copy look natural. Don't just stuff it with keywords. Write for your visitors, not the search engines. If your visitors love your information, Google and Yahoo will too.
If your site uses a consistent logo image on all or most of its pages, making that image into a link back to the home page is a good idea. At this point, people expect that a logo is clickable and will return anyone to your main page. It's frustrating to click on a logo and have nothing happen, and this saves you from adding a 'home' link. You will find that a clickable logo will have a positive impact on your visitor's stay on your site.
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