Be aware of the show/publication. Your pitch should be about how your story will work for them. Do not do a general frequency (~~'~ A story about dog training. ~'~~) but suggest the section the story would be right for, or what makes it right for... How could you get your story found by the media? The very best answers to that particular question originate from the makers, writers and journalists who decide which stories get insurance. Here are a few of the finest recommendations I have gotten from these professionals. Be aware of the show/publication. This forceful http://www.stormtracker12.com/story/30165067/cartoon-media-celebrates-3-years-of-explainer-video-production link has limitless compelling aids for the purpose of it. Your message must be about how your story works for them. Do not do a common message (~~'~ A story about dog training. ~'~~) but suggest the section the story will be right for, or why is it right for them. Don't just take 'no' personally. It might be that they've just done the same story, or they can't fit it in, or it just isn't right for them. If you talk to somebody, ask if they can recommend another show or distribution where the story my work. If you have an opinion about scandal, you will certainly choose to study about http://www.myfoxtallahassee.com/story/30165067/cartoon-media-celebrates-3-years-of-explainer-video-production. If initially you don't succeed, pitch again. But wait at-least monthly or two, and keep coming back with a different perspective, not exactly the same idea that got refused. Discover new resources on this related web page by navigating to http://www.wric.com/story/30165067/cartoon-media-celebrates-3-years-of-explainer-video-production. E-mail pitches are now preferred by many to fax. It is fast to review, and could be easily forwarded to many others. Faxes frequently accumulate unread, but e-mail gets read. Keep your e-mail small and to the point. DO NOT send any parts, as they'll be erased unopened (if they get through at all). Where additional information is available you can include a link to your Web site or online media system. If you e-mail, make your subject line alluring. Using 'Hi'! or something different that looks like junk are certain to get it removed without being read. Start with QUERY: or PITCH: then offer a short, punchy heading. One national TELEVISION show producer said that you didn't need to send video with your initial (mail) pitch, another said if you shipped a pitch with no video you'd not be looked at. In either case, you'll need a video of other TV appearances before you get on a national show, so be on the safe side and send it. Local media are always trying to find local experts to interview on various subjects. Send them your resource and recommendations and they will keep you on record for next time they need an expert in your field. Understand that the media don't occur to provide you with free publicity. They're there to inform, inform and entertain their visitors, listeners and readers. Help them do this, and you'll have several publicity possibilities..