Landing pages are like that initial smiling face of your business on the internet. The squeeze page is a must though, I'm getting 75% sign-ups from it and 25% from the sidebar form at the moment. In all of my testing, I've found that the shorter the squeeze page, the higher the conversion. Question though, where do you recommend you place the link to the landing page - in the nav bar, the sidebar or perhaps even a separate box following your single posts? It worked for another website I have, but I'm thinking of changing it to a course like Sonia was talking about yesterday instead and having the blog as the main page.
This is a fairly standard whitepaper/ebook download page, howeve