To Card or Not to Card
Many small business owners and entrepreneurs worry that because every customer is valuable, customers will feel slighted if they don't get something, even a card. Wrong! Remember that sending cards can be a significant expense. Good quality imprinted holiday cards can run up to a couple bucks each, plus postage and the cost of signing, stuffing and shipping out the cards, even if the business owner does them herself. Again, using one of the above decision strategies can help make the cuts on who should get cards.
Also consider that for smaller customers, a variety of lower cost greeting solutions are available. Online email broadcast services offer customized postcard mailings for cents, not dollars, each.
And don't forget email! This reduces the holiday spend to pennies each. Keep the greeting in the email, as opposed to "Click this link for our holiday greeting." Who has time to click that link? And if it really is a link to a funny or entertaining video, make the email and its subject line a good teaser of what they'll find when they click (example, "You always wanted to see Rhonda dance, right? Here ya go!"). Realize, too, that many people may note that an email is a holiday greeting and not open it. But yet they'll note that the business did send them a greeting so the email still has value even if unopened.
But Aren't These Gifts Really Promotional Products?
While business gifts given around the holidays can be considered promotional products to justify their expense for marketing purposes, some of them (such as food gifts) may have limited lifespans. To extend the life of traditional holiday gifts, consider those that combine short-term enjoyment with an item to be used for a longer term as discussed in this video: