With the increasing female fan base, and the growth of women's professional sports, it is important to examine the similarities and differences between male and female sport fans.
Research on Male and Female Sport Fans
Dietz-Uhler et al. The most influential reason for attending a game for females and males was being a fan of women's basketball; females also reported that they attended games to see specific players, while males reported attending to be entertained and to share the experience with their family. Spor