GoodCorps Survey Evaluates How Consumers Understand Goodness

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Ask anyone whos launched a sustainable brand, and they might tell you that what consumers say theyll do to support social and environmental causes and whats reflected at the cash register are sometimes two different stories. According to social impact consultancy GoodCorps, the disconnect between sustainable words and actions might be better understood by asking…

http://www.triplepundit.com/2015/10/goodcorps-survey-evaluates-consumers-understand-goodness/