If your company is considering hiring an SEO consultant, either to assist your in-house SEO team or completely take over the entire search engine optimization effort, there are several mistakes you need to avoid.
Hiring the wrong consultant to take the helm of your search marketing effort can result in a huge mess that is not only difficult to clean up, but expensive as well. A simple Google search will bring up a bunch of consultant options, ranging greatly in skill level, experience and price. Here are five mistakes you need to avoid when hiring an SEO consultant for your company.
1. Hiring a consultant based on keyword ranking promises.
Many SEOs will try to sell you