Swiss watchmaker, John Isaac, hopes his new design reflects the modern generation so far accustomed to newer Diesel UK watches buy online technology.
Through greater numbers, gentle curves and strong colors, diesel has created a unique range representative of its own brand.
He said, "My whole focus was on a watch that would suit the lifestyle needs of a generation that is actively designing 24/7.
"The New Diesel watches reflect this, as they are built to be worn at all times ... that takes you life."
The One: Black Diamond piece is a simple design that comes with a 72 diamond ring and a sapphire glass.
It is bound by an alligator bracelet and is water resistant to 50 meters.
Meanwhile, The Icon XL: Special Diesel Limited Editions is an 18-carat pink gold piece that provides the wearer a choice of two straps.
For dark adventures, has luminova hands and is waterproof to 50 meters.
Classical watch making for the modern user.