Companies which previously invested a lot of money in Search Engine Optimization have come to realize the importance of content marketing as an additional tool. This is because of the recent updates made to Googles algorithms and the fact that content has become important not only for SEO but also for increasing conversion rates. With that in mind, a number of SEO professionals have begun to feel that if one is to desire increasing conversion rates, they would also have to focus on content marketing.
Other than content marketing, there are a number of other ways with which one can increase conversion rates. This starts with fixing the website, making it load faster and also ensuring