Ultimate guide to search engine optimization. (CD-ROM included)
A recognized expert on search engine optimization (SEO), Rognerud is the SEO columnist for Enterpreneur.com and has spent some 20 years creating and managing web marketing projects, including positions at Yahoo!/Overture. He offers entrepreneurs a practical, step-by-step guide to making a business website more accessible or visible to search engines by employing SEO techniques. Coverage includes an overview of the concept and development of "search", search technology, considerations when creating a website, using competitive research to develop a marketing plan, keyword strategies, determining the psychology of the target audience, SEO ethics, creating relationships with other sites through linking, submitting a web site to search engines and directories, and techniques for driving large amounts of traffic to the site. The accompanying CD-ROM contains additional reading materials, free software, and PDF files.
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