Today, if your business cannot be found on Google you may as well not exist. Therefore, ranking high in search engine results is paramount for most companies. There exists a myriad of resources offering advice in this regard, but not much guidance regarding what advice to not heed. Such advice is often referred to as "black hat" tactics.
Which search engine optimization tactics are bad ideas?
1. Keyword stuffing
Keyword stuffing is the practice of creating text content on a website solely to rank high for that word or phrase. Such a practice means inundating pages with words in either a nonsensical fashion, for example a page that simply repeats "cheap Viagra" a t