Its a multi-million-dollar secret held below wraps each year. six undisclosed locations, 18 bikini-clad girls swimwear models and also 155,000 images to select from. Yet once the 2010 Sports Illustrated Swimsuit Issue is actually finally revealed, it will possibly be any global sensation similar to zero other.
CNBC requires an unprecedented look inside probably the actual most profitable single-issue newspaper franchise inside the world. Locate out how business, beauty, style along with sports bond to produce this much-anticipated, multi-dimensional franchise that will alone generated 7 % of Sports Illustrated's advertising revenue within 2009.
The Sports Illustrated Swimsuit Issue implies huge business not only for parent or guardian company Moment Inc., but inside addition for the models, advertisers, manner designers and locations which grace its pages. Rovell offers viewers a new behind-the-scenes take a look at the actual scouting, set-up and inner-workings of the photo shoots while he travels to be able to certainly 1 of your exquisite undisclosed girls swimwear places as well as interviews the models vying for the ultimate reward being featured on the include of this years issue along with becoming a family name.