Serta Reinvents Memory Foam Again With Its New iComfort(R) Directions(TM) Mattresses | Reuters

HOFFMAN ESTATES, IL, Apr 11 (Marketwired) -- Serta, America's #1 mattress manufacturer, announces its new iComfort(R)Directions(TM) gel memory foam mattresses now available for purchase atSerta retailers across the United States. These new mattresses representSerta's latest advancement in sleep technology, and have been designedfrom the surface to the core to provide enhanced cooling comfort andindividualized body support. Mattress shoppers can choose from fouriComfort Directions models with a range of comfort options, at priceshundreds of dollars less than other memory foam mattress brands. Serta changed the memory foam category when it introduced the iComfortSleep System in 2011. The Co