After the wedding and the wedding photo shoot are over, couples anxiously await their photos, usually asking the photographer to send them in digital format one week after the event. This might sound like a realistic deadline for the client, but photographers need much more than that to provide quality results. A wedding package can have up to thousands of photos and all of these have to be sorted and edited. Not all the photos taken make it to the client and the ones who do are not kept in their original form. Even if they do not look massively edited, they are adjusted at least a bit, in terms of brightness, vibrancy and contrast. For photographers, it can be extremely time consuming to edit each and every image by hand, which is why Lightroom presets and Photoshop actions exist. No matter which software you use, you should definitely invest in Photoshop and Lightroom plugins and tools that make your job easier.
If you haven’t used presets before, then you can start with free Lightroom presets and then purchase paid packages once you’ve gotten used to them. These have two major benefits for wedding photographers. On the one hand, they save a lot of time. You no longer have to edit each image using dozens of steps, which means that the post-processing time is reduced to a minimum and you will be able to send the images to the client much faster. On the other hand, you will be able to give photos a unique look with little effort. This results in beautiful, dreamlike images that anyone would like to have in the wedding album. For continuity, you can apply the same wedding Lightroom presets or wedding Photoshop actions to all the photos to create a theme. However, make sure you choose the effects that match the style of the wedding and the preferences of the client. For best results, invest in multiple types of presets. For example, you can have a collection for vintage or retro effects and one for dramatic and vibrant images. Make sure you get HDR Lightroom presets as well, because they make images sharper, especially when depicting landscapes.
Not all weddings are the same, which is why you should not expect all your clients to be happy with a photo effect. A professional photographer has dozens, if not hundreds of presets in their collection, from light, subtle pastels to dramatic black and whites. These can cost quite a lot, which is why you should always look for sales. Websites that sell them usually have them organized by type (wedding, family, maternity, fashion food photography), which makes your choice easier if you specialize in one particular area. For example, if you frequently do portraits, you should invest in Lightroom portrait presets that enhance the complexion without making it look too fake or unnecessarily edited. No matter your level of experience, Lightroom presets and Photoshop actions are features that you should definitely take advantage of, because they can save you time, money and provide premium quality results.