How Google Won The PR Battle Over SEO, And Why That’s A Good Thing

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The battle over SEO practices is over. Its been a long fight, but Google has won, and shady SEO agencies have been left to drag their wounded link farms and keyword-stuffed pages from the proverbial battlefield.

Googles victory has been so sound, in fact, that theyve remade an entire industry and turned their former enemies into allies. Rather than working tirelessly to trick search engines, modern SEO practices more or less work for Googlefig