Article Marketing Consultants (2)

Marketing Consultant Salary (United States)

You'll be joining the 130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. They are also generally responsible for being able to identify and quantify the results of various marketing campaigns or projects. Most employers want a marketing consultant to have a degree in marketing, communications, or business, though some other fields (such as graphic design) may be equally desirable. Provide support and insight in the building of strategic marketing plans and help determine position in the market. At the upper end, Marketing Consultants who move into a Marketing VP role can end up with a hefty increase in pay.

Marketing Strategy can also look forward to large paychecks in cities like Denver (+36 percent), Columbus (+32 percent), Washington (+29 percent), and Atlanta (+26 percent). Marketing Consultants in Texas are met with below-average pay: In particular, Houston, Austin, and Dallas are the lowest-paid American cities for Marketing Consultants, who face pay rates below the national average. Remunerations also greatly depends upon the number of jobs that you can bag as a freelancer.

The social media finding is less contentious, though separating out the results of content marketing from social media (and to some extent SEO) may be quite difficult in practice. The majority spend nothing on most marketing activities and under £50 per month on the ones they do spend on - perhaps for a decent email platform or social media management tool. Only content marketing has the power to elicit budgets over £500 per month and only then for a minority of small agencies, though most consultants plan to spend more - or at least the same - on most activities this year, compared to last year.

Public-relations (PR) consultants dealing specifically with public relations matters external to the client organization and often engaged on a semi-permanent basis by larger organizations to provide input and guidance. Marketing consultants who are generally called upon to advise around areas of product development and related marketing matters. Interim managers as mentioned above may be independent consultants who act as interim executives with decision-making power under corporate policies or statutes.

Marketing consultants focus the majority of their time and energy on advising clients about how to attract and convert new customers, but do they practise what they preach when it comes to their own marketing? With this in mind, we partnered with Our Social Times and, with the support of Smart Insights and Enterprise Nation , surveyed over 130 UK-based marketing consultants and agencies on their habits, priorities and fears when it comes to promoting their own services. We collated the results and key findings of our research in a brand new report: ‘ UK Marketing Consultants, Digital Marketing Survey 2015 '.