Online Reputation Threats Are Just A Click Away

By: Paul Jones

Online PR services are more in need than ever before. Take last year in 2009. It had its share of scandals from the corporate variety (eg, MPs expenses), to the celebrity variety (will anyone ever forget the Tiger Woods scandal).

While the ingredients that make up most PR crisis like this are almost always similar, the way they are dissected by the public has change dramatically. This can be attributed to consumers being able to weigh in, sharing their views via blogs and social media sites, for example. This gives new angles to high-profile stories.

Is it any wonder the proliferation of online PR services are more needed than ever? We now live in a new,