SEO is dead.
When it comes to digital marketing, this might be one of the trendiest things to say right now.
The ever-changing digital landscape is usually cited as proof of this, with people claiming that SEO simply "doesn't work" today. The average consumer is just unwilling to believe in anything that doesn't have social proof.
Let's get one thing straight: not all SEO strategies are created equal. Unsophisticated SEO strategies are essentially the search engine equivalent of spam. Keyword stuffing, conspicuous commenting and page swapping are known as "black hat" SEO techniques that will likely get your website banned from Google.