I had the pleasure last week of meeting with a company that is proactively evaluating its company sales process even though it is currently making its revenue targets. That was good to hear -- for a change. Many times, Im contacted by someone whose house is already on fire and who is just starting to buy insurance.
Related: Which Selling Technique Will Best Benefit Your Business?
Despite the proactive nature of this recent meeting, I still felt compelled to share with this organization some lessons Ive learned over the past 20-plus years of helping companies define and implement a