So you put lots of work into creating a really good web site only to find that noone can find it and Google doesnt rank your site very highly. You hear about a point called \search motor optimization\ and decide to give it a decide to try. Before you get putting your keywords to every component of your pages and building links in whatever way you can, take a step back and remind oneself of the old saying, \sometimes less is more.\
Search engine marketing, or SEO, has actually removed during the last five years as more and more fledgling webmasters have created web sites, only to discover that noone involves visit. The majority of them quickly find sources on how to improve a web page for the search engines and get right to work scattering keywords every-where and building links from anyplace they can get them, as they search around for methods to get more readers.
This causes dilemmas to get a search engine since, lets face it, you're trying to govern the search results and they're trying to prevent being manipulated. After all, simply because YOU imagine your site is an excellent resource on the topic doesnt mean it is. Google has already modified for your webmaster that is over-optimizing their web site, and its named the Google \sandbox.\ The sandbox can be a name that dissatisfied webmasters have given to the situation in which a new site that must rank well for a keyword is nowhere found in the ratings, only to suddenly appear one day many months in the future. What is this sandbox result and it could be caused by what?
My theory is that the \sandbox\ is really more of a, meaning that Google looks at many characteristics of one's site to determine if you should be wanting to adjust the search engine rankings. The most evident, and the twp barriers that most beginning webmasters fall under, I believe, is over-optimizing your on-page information and building too many poor links too fast.
I believe the newer your domain is, the less patience Google has for over-optimization of pages, or suspiciously fast link creating. When you trip the filter, youre placed in the holding cell (\sandbox\), because Google suspects you of attempting to shape the outcomes. I also think that the tolerance for over-optimization varies based on the market, therefore spammy sectors such as pharmaceutical drugs tend to be more sensitive and painful to over-optimization than most. That may cause some discouragement by many who are hoping to find fast success, since these companies are already aggressive enough that you NEED highly enhanced content and a great deal of links to possibly compete for top ratings, but you cant do it too soon or you'll be sandboxed.
At a recent WebmasterWorld conference, Matt Cutts from Google said that there actually wasnt a, but \the algorithm may affect some sites, under some circumstances, in ways that a webmaster could perceive to be sandboxed.\ This means that avoiding the sandbox is merely a matter of optimizing your site without tripping the filters in Googles algorithm.
Ask yourself these questions in order to avoid over-optimization penalties:
- Is your title just one goal keyword and nothing else?
- Is your keyword phrase found in a number of the following locations: title, header, subheaders, bold or italicized words?
- Does the page read differently that you would normally speak?
- Are you in a competitive market that is used by spammers?
- Maybe you have bought a large number of low PageRank links quickly?
- Have you got not many large PageRank (6+) links pointing to your site?
In summary, the present idea about Googles \sandbox\ is that it's actually a lot more like a cell where the Google \police\ keep your website when it's suspected of possibly wanting to change the search results. For extra information, consider checking out: this month. As the domain ages, many internet sites in the course of time acquire enough \trust\ to escape the sandbox and straight away begin rating where they normally would. Remember that Google is not personally rating every site - in the end it is simply a computer algorithm and those who find themselves able to score well in Googles algorithm WITHOUT tripping any filters may profit the most and achieve top ratings..