Nielsen: 65 Percent of Global Online Consumers Plan to Buy a New or Used Car in the Next Two Years; Online Advertising and Information Most Helpful fo

NEW YORK--(BUSINESS WIRE)--Sixty-five percent of global online consumers across 60 countries plan to buy a new or used car in the next two years, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Auto demand will be strongest in Latin America (75%), Middle East/Africa (75%) and Asia-Pacific (72%), while more than half of North Americans (56%) and half of Europeans (50%) expect to buy a new or used car in the next 24 months.

Linking global automotive demand with consumer sentiments and media habits is vital to developing marketing strategies that connect the r