The search engines have cracked down on websites in recent years, so you have to know how to play by their rules. This is exactly why you should know the importance of link building and why you need to get high quality backlinks to your site to rank well. Having a large number of relevant backlinks pointing at your page is now the best way to impress Google and the other largest search engines that you have a quality site. If you are trying to achieve a better position in the search engines, the link building strategies that we'll be discussing in this article will show you how.
You won't find a lot of marketers using press releases for one-way backlinks, but that's too bad for them. You can easily get hundreds of one-way links for your business with a simple press release when you submit it to a large number of press release websites. These websites then go ahead and distribute your press release to various news outlets on the web. Still, as verstile and effective as they are for SEO, press releases are often ignored by most marketers. But when you look at the entire picture, they can truly be a mostly free way to get some good PR, one-way links back to you. There are hundreds of online press release sites such as PRWeb, PRLeap, and others.
You can host your content at Squidoo.com and build what is called a lens. If you ever hear of link wheels, building Squidoo lenses are almost always used and then become a part of the link wheel for backlinks. It's very easy to set-up a lens in less than half an hour, and the url name extension will be named after any available keyword phrase. What is especially nice about them is you can put links in them with your own anchor text which is quite powerful for SEO.
Another method worth trying is to create a cool contest and advertise it in your market, you may be able to get some very nice one-way backlinks with good anchor text in them. The only real concern, but that's only if you get a ton of backlinks using this method, is that you could generate too many links all with the same anchor text.
Before you actually begin your linking campaigns, it might be best to plan ahead and stay organized. It should be the number one tool in your marketing arsenal.