Business-to-business marketing (B2B marketing) usually involves the sales of a company’s product or services with another company. There are various b2b marketing strategies that can be implemented depending on the company’s decision on which type of tactic can be the most effective. B2b marketing is providing products or services to another company, they are usually trained professionals, so it is very important to pick the most potential tactic that can convince them. In this article, we are going to discuss about what kinds of customers can be effectively marketed to with the b2b marketing.
B2b marketing customers can be categorized into four large groups. Firstly, companies that use your products, like corporates need to buy furniture to use in the office. That office furniture company is the b2b marketer. Secondly, government agencies is the single largest customer in the b2b market. Next, institutions is also one of the b2b marketing customers such as universities, media publishing corporate, hospitals and etc. Last but not least, companies that resell goods to customers such as wholesalers, they are the b2b marketing potential customers too.
Do you know that a b2b marketer can effectively position their products and services in the right place by understanding customer’s needs, implement the right solutions and combine the two. B2b marketers need to apply persuasion marketing to develop marketing techniques to build customer’s impulsive behaviour. In the marketing planning progress, choose the right promotional message which is persuasive to encourage customers to take actions and choose your company.
In addition, it is essential to understand client’s needs before applying any marketing tactic. B2b marketing tactic is more specialized, so we need to pay attention to the client’s need to avoid unnecessary advertising. Focusing on the decision making process, marketers need to determine how to attract client’s attention and apply human psychology in the planning process. Marketers have to think from the perspective of client, to implement a suitable and effective marketing tactics. The main intention of b2b marketing is to carry out effective advertising and increase the percentage of customers will be driven to purchase the product or use the service.