Some people will think that business-to-business (B2B) and business-to-consumer (B2C) marketing has no difference, they are marketing to people. Perhaps, marketing to consumers and marketing to businesses is very different. B2C marketing is the business selling products or services to the end customer. You have to remember that their purchasing behaviour is different because customer buying for themselves tend to depends on emotional experience. Therefore, b2c marketing can follow general marketing practices work to target audiences.
B2C marketing need to develop campaigns that is able to connect with consumer mindset. Examples of b2c marketing campaigns can be advertising, internet marketing, discount offers, coupons and etc. B2C marketing is aim to target as many audience as possible. Also, the goal of b2c marketing is to convert shoppers buying behaviour to be as aggressively and efficiently as possible.
Besides that, b2c marketing campaigns have to carry out a market research, to understand the customers well. Market research is a tool that can help companies to identify their customer’s needs and expectation. From the marketing research, companies can estimate their customer’s buying behaviour, purchase experience and expectations. So, it enables companies to come out with effective messages and appealing campaign elements for the target audiences.
In today’s modern world, people spend most of their time on internet. It is an important fact to change and develop an effective b2c campaign. Nowadays, b2c campaign need to take internet into account because the internet has become part of our everyday life. Hence, companies have to use the internet tools like company website, social media, affiliate programs and many more.
Social networking is a very simple method to connect and reach to a large audience on a more personal level. For instance, create a Facebook page about the companies as a communications channel to connect to existing customers and attract more potential customers. Additionally, the use of social media can get instant response such as satisfied customer will click “like” on the posts or the page. This online relationship able to maintain or gain customer loyalty. Finally, this B2C marketing campaign using social media will help to grow your business.