Samsung has come a long way today. This was a brand that was once only associated with electronics in Asia. Less than half a decade ago, Samsung was a rarity in the smartphone sector. However today, Samsung has become a household name and regularly features in lists detailing the latest smartphones. Samsung has had its fair share of disappointments and failures, with last year’s Galaxy S5 in particular standing out for being one of the biggest failures for Samsung in recent times. Despite these falls, the Asian giant has never shied away from innovating and taking risks in various sectors of technology, whether it is handheld or others.
One such area where Samsung has been a pioneer of sorts is in the smartwatch industry. Although Samsung’s smartphones have been around for a while now, its smartwatches too are quite well known. Samsung’s Gear series made a debut way before other brands jumped on the smartwatch bandwagon. Samsung also released a smartwatch as a part of the trio of watches launched with Android Wear software. However, according to the latest smartwatch news, Samsung is yet to taste worthwhile success in this sector, like most other brands today. But Samsung has the experience of knowing what works and what doesn’t. Accordingly, Samsung has now worked on all the chinks from its previous devices to now formulate the new Samsung Gear S2.
For starters, this time Samsung has made the dial of the Gear S2 round, as compared to its regular rectangular dials for smartwatches. Also, the interface and functioning of the smartwatch is easy, so that even if anyone were to purchase this smartwatch as a first time user, it would still not need any special tutorial or real getting used to. The rotating bezel also makes the watch appear less like an archaic plastic watch and more like a watch that can be worn at different occasions. The rotating bezel allows users to control the interface without needing to block the screen from view while doing so.
The very fact that Samsung has made all these efforts to make the smartwatch more palatable is commendable indeed. These are efforts that truly need to be made because according to the latest smartwatch news, the market for smartwatches is already very limited. People today still need to be convinced to buy a smartwatch rather than a regular analog watch. Tech giants know that smartwatch is today still considered a luxury and is not really a necessity, unlike smartphones or even tablets. The competition among the latest smartphones is just as cut throat but the sales still manage to make up for the marketing of these devices. The smartwatch industry itself is still nascent and hence, dedicated efforts need to be made to enhance sales and by the looks of it, Samsung seems to be on the right path for now. Here’s hoping that Samsung manages to gain success with the new Gear S2.