From SEO To SXO: Search Experience Optimization

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How does onewin at SEO in 2015 and beyond?

Some of the directives we have been hearing for years are truer than ever:

Just create great content!

Content is king!

Build a quality site!

But what is great? How do you measure quality?

You cant evaluate content quality without consideringthe expectations of the user. It doesnt matter how well the content is written if its out of sync with the users expectations. Great content, in the con