Mozilla Firefox Headed for Primetime

Well be capable of reach millions of adult tube individuals who may well not yet realize how his or her Internet browser can affect his or her on-line experience. Firefox fans are generally helping Mozilla sponsor the actual airtime with regard to this trial. The Actual scope of the project will evolve in the coming a handful of months as more people become involved with the trial. We perform in the open using a very disciplined, transparent as well as cooperative development process, under your umbrella with the non-profit Mozilla Foundation.

. To Become Able To commemorate reaching 200 million downloads within August 2006, Mozilla along with student supporters produced a new 40,000 square-foot Firefox crop circle in an Oregon oat field.

Mozillas grassroots marketing includes a history involving bucking conventional company models.

The Actual Firefox community features rallied around this project through creating several amazing videos and it is now helping sponsor four of these clips about primetime TV, said Asa Dotzler, Mozillas director associated with neighborhood development.



MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--For the first time, Mozilla will be introducing Firefox for you to TV viewers by simply airing 4 fan-produced videos beginning tonight. Firefox fans whom help sponsor this grassroots push will have their particular own names incorporated into the commercials when they air in TV. The Actual Firefox Flicks marketing campaign is the initial actually large-scale video-based community initiative for a computer software product.

The Actual pair of videos selected for you to air on this test consist of Billys Browser, Web pertaining to All, Daredevil as well as this Is Hot. Mozillas marketing and advertising initiatives took another advance using the Flicks video marketing campaign earlier this year, which can be now becoming fully realized using the placement of those videos on TV. Inside 2004 practically 10,000 fans underwrote the two-page advertisement in the new York times to always be able to announce the actual launch of Firefox 1.0. The Actual videos really are generally a sampling regarding approximately 300 clips listed in Mozillas Firefox Flicks program, which in turn encouraged professionals, students, along with aspiring filmmakers to create 30-second spots in regards to the acclaimed Web browser. The Actual videos creatively portray what makes Firefox the safest, fastest and most enjoyable method to experience the Web.

Beneficial links:

Airtimes and also stations: www.spreadfirefox.com

Sponsor an ad: www.firefoxflicks.com/backstage/community-sponsorship/

Go powering the scenes in Backstage Blog: www.firefoxflicks.com/backstage/

The Particular choice process: www.spreadfirefox.com/node/25780

Concerning Firefox Flicks: www.firefoxflicks.com

With Regards To Mozilla Corporation

Mozilla is actually a global neighborhood dedicated to building free, open source goods and technologies in which boost the actual on the particular internet expertise for people everywhere. Because a new wholly owned subsidiary, the Mozilla Corporation organizes the development and marketing of Mozilla products. This distinctive composition has enabled Mozilla for you to financially assistance along with cultivate competitive, viable community innovation.For more information, visit www.mozilla.com