New technology, ageing population help Danish hearing aid makers | Reuters

COPENHAGEN Danish hearing aid makers William Demant Holding and GN Store Nord reported rising profits as the global population ages, but cuts in Europe and stiff competition mean both will need to launch new products.

With the global ageing trend "without parallel in human history", according to the United Nations, the market for hearing aids has become more competitive, with companies trying to lure consumers with newer, sophisticated devices.

GN Store Nord reported the strongest organic sales growth in more than seven years, spurred by the launch of new products, including the ReSound Verso hearing aid line. It saw second quarter underlying operating profit jump nearly 60 per