Unless that funeral is being live-streamed on Snapchat or Periscope. If you're on the cutting edge, you better start paying attention.
Now, I'm not trying to be coy or just attack SEOs the way John Oliver seems to have it out for social media experts, but let's get one thing clear: SEO is dying because of how millennials are now using the mobile and social web.
The Old Ways Are No Longer The Best Ways
If we were discussing a sound Internet marketing strategy ten years ago, we were singing the praises of SEO, contrasting it to paid (old media) advertising, and bestowing the virtues of long-tail keywords on anyone within earshot. Those times were downright magical because