The business of Yoga: Bikram Choudhury

This is the first in a series of op-ed pieces covering the business of Yoga. First, we look at a man who is often referred to as a yoga Bad Boy: Bikram Choudhury. This should not be regarded as condoning or supporting in any way.

Known as the father of his namesake Yoga brand, Bikram or Hot Yoga, it seems that would be a warning sign to others. However, there is an underlying story to his creation and his audacious claims. What that story tells is a young man growing up in the land credited with being the birthplace of modern Yoga and bringing his ideas of what yoga can be and making millions.

At the age of 18 his knee was crushed in a weight-lifting accident. He was told