Ecommerce is establishing since the Internet has been developed over the past decades. It is an accepted commerce channel for the businesstobusiness (b2b) and businesstoconsumer (b2c) applications. B2C ecommerce need to increase their potential customer base as in there is a new form of business called consumertoconsumer (c2c) ecommerce. This c2c e-commerce has just started not a long time ago, so they are facing trust and reputation issues.
This article will further explain to you what is a c2c ecommerce, challenges that faced and what kind of solutions can help them to solve their challenges. Recently the c2c ecommerce has just established since the Internet is using widely globally. C2C commerce actually can be stated that it is the oldest commerce of all others, but c2c e-commerce is considered a very new and latest commerce in the world. However, there is a challenge i the beginning of the c2c ecommerce, the connectivity between the buyer and seller.
The traditional merchants can do marketing and advertise in variety of media. But eventhough a buyer and seller is connected, both of them can be distant from each other geographically, the trust issue occurred especially when involved with actual monetary transactions. To gain trust for both the buyer and seller is much more complicated as compared to b2b or b2c market.
Hence, the c2c marketers need to develop a feedbackbased reputation system to gain customers trust. It is more convincible and c2c consumers tend to trust online feedback given by peers.
Besides that, C2C ecommerce is questioned by the affordability and reliability of the monetary transactions between the buyer and seller. For this issue, it is often to resolve with another trusted third party to aid in the monetary transactions. C2C ecommerce provides several payment methods and their applicability. The credit card and PayPal are the most common payment method in the c2c ecommerce.
PayPal offers consumers to conduct global transactions directly from bank accounts. Nowadays, the monetary transactions is very convenient for the consumers to make payment online. The online C2C commerce will grow in future with the power of search engines and develop this new form of commerce to be trustworthy in order to be a successful online c2c commerce.