How to Distribute Your Marketing Budget Between SEO and PPC
SEO or PPC? This is a marketing question that every business owner asks at some point in time. The dilemma here is because SEO is more sustainable but often takes a long time to show results. PPC on the other hand can get you customers right off the bat. But this strategy requires you to keep spending money for every new customer. If you stop advertising, you stop seeing new customers.
If you are just starting out, your marketing budget can be pretty tight. Do you invest all of this in SEO and keep your fingers crossed until you see results? Or do you spend on PPC today and pray for your advertising costs to not eat into your already wafer-thin margins? We asked several industry exper