What Likely Changed and How to Recover | Jayson DeMers

It's that time again. After a long series of mini updates for Penguin 1.0, the newest version, referred to by Matt Cutts as Penguin 2.0 will be implemented into Google's algorithm. The new update was just announced by Matt Cutts on May 22nd, so we don't know exactly what changed yet. However, based on what Cutts has said leading up to the update, as well as what we learned from Penguin 1.0, we can make some likely assumptions. Please note that what follows is solely my best guess at what Google has changed with Penguin 2.0, and how to recover. New data may be revealed as tests get underway that changes the SEO community's collective knowledge.

Ever since the first Penguin turned the S