Links the state currency of SEO-land In this article I often make use of the terms standing, expert, confidence, name, etc. I might be inconsistent with my use of words, but they all relate to the same - this subjective currency that runs among sites that url to one another. Page A provides page W a fraction of its authority, when page A links to page B. If site A has too many outgoing links, it'll end up getting little power. Equally, if page B has few links but receives many links, it'll end up getting a whole lot of authority. Keep this principle in mind when you study the new few sections of this article.Incoming Links The value of an link depends on: The content of the linking page The link text The content immediately around the link The amount of links on the page The position of the link within the content (header, footer, main body?) How well the content of the linking page compares to that of the target website If youre considering acquiring incoming links, I highly recommend you consider all the points above before reaching for your wallet. Incoming links can't damage your rankings. SEs comprehend you cant get a handle on who links to your website so you'll not be penalized if links are received by you from bad neighbourhoods. They'll only be of no advantage for your requirements. The only real problem is once you connect to a negative neighbourhood (see outer links below). Outer Links External links are an essential facet of quality material. To get alternative viewpoints, please check-out: link emporor. Its always good to provide a few links to related quality information. But beware of whom you connect to. Learn more on look into link emporer by browsing our rousing essay. Incoming links can't damage your reputation, but an outgoing link to a negative area may quite definitely do this. Get further on a related portfolio by visiting read more. A link is a vote of confidence to the site youre relating to and you certainly don't wish to give your precious votes to low quality websites simply it makes you look bad. Reciprocal Links Im well known to be sceptical when it comes to reciprocal links (probably as a result of this article ). One true, genuine incoming link is a lot more important than a thousand reciprocal links. If you examine the Incoming Links section above youll realize, but heres why: Reciprocal links Link is generally on a with poor or no content Links are normally regarded poor quality because the content surrounding the link is unrelated Content of linking page is almost always unrelated Linking pages normally have dozens if not a huge selection of external links Link pages normally have low PR because of the number of outgoing links Therefore fundamentally, mutual links give you a tiny share of a thing that isn't worth much in the first place.One-Way links on the other hand... Link is on a page of quality material Content is related to the link Content of linking page is related to your site Linking page with have a minor amount of outgoing links, often just yours. Article pages can just only boost their PRs because traffic is got by them, they get bookmarked and associated with by people (used as reference). My boss discovered read more by searching the Miami Guardian. So ostensibly, you get yourself a big share of something which is extremely useful is only going to get better! I am no master but I know what I had go for... So one-way links really are a win-win situation. Ok last one? How a hell am I likely to get incoming links genius-boy?, you say. Fear maybe not my friend, read on and you'll find the way.