Start sending out an ezine or newsletter to your clients and contacts. Include a signup form on your website and offer an incentive for visitors to subscribe, such as the articles you wrote in step 3. Use the ezine to provide more help, education, and how-to advice to your prospects.
As a natural introvert, I found I was falling short on the necessary follow up to my face-to-face networking. I originally envisioned my assistant as a new Paula, making efficient and effective phone calls to arrange follow up meetings with potential clients but, as I followed my own business coaching advice, I discover other business to business service that I desperately needed.
Your site should request that visitors leave their contact information. This can be done by having them sign up for a newsletter, request more information, or arrange a free consultation. You can increase response by offering an incentive, such as a free report or a discount. If your website doesn't ask for this vital information, then make some changes to it so that it does.
A good source to begin searching for grant money is with the local community college or the Business Management Consultant Center (SBDC) nearby. Also, there may be state run business development centers that can provide either information or funding.
The second opportunity is the KSBCD CEO Roundtable session, which is designed for small business owners who want to learn from other small business owners. The CEO Roundtable is facilitated by an experienced facilitator and entrepreneur. It is held on the third Thursday (November 18, 8:00 a.m. to 10:00 a.m.) of each month and is open to business leaders at companies that are at least five years old. The maximum size for the roundtable group is 13-15. There is an application process and only one small business owner per industry can participate. Call 913-469-3878 for additional information and to obtain an application. The fee to attend is $50.
When a Business Management Consultant conducted a study a few years ago, they formed two groups of people to be trained in new systems and processes. One group was trained by professional trainers. For the second group, the professionals trained the boss and the boss trained the people. Immediately after training, both groups were tested to determine how well they had learned.
Anne: The last chapter that I have in the book, and the last piece that I'll share in the video, that I'll put together for you folks, is a little bit about very simple ways of innovating. And it's not unlike the story that I just gave you about the hotel that I stayed at. Oftentimes, the innovations that we can do don't have anything to do with business or our product. It's often simply the way we make our customers feel. That little extra catch, that little extra mile, something that costs us almost nothing but solves the problems for them.
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