The turkey's eaten and the tinsel's down (although we'll be eating chocolate till June), so it must be time for our annual roundup of UK specific Social Media Statistics. Typically, what we're seeing from many organisations is far less in the way in which of dismissive social media is trivial” stuff and a more optimistic view of whether it is relevant for professional companies. As in earlier years, we've tried to ferret out the best data we will discover for you on user numbers, developments, and demographics for social media within the UK. Only extra so. Because the social media industry grows, satirically it will get more durable and harder to seek out convincing, properly credited information for what's truly going on with the usage of the assorted sites.
Most importantly, 59% of the UK population have active social media accounts with 32 million accessing these accounts via a mobile system. Fb is the highest active social community platform at forty three% and Instagram surprisingly comes last at only 8%. Fb Messenger is the highest energetic ‘chat app' whereas Snapchat comes last at only 6%.
We now have aggregated as much knowledge, analysis and resources together on this one place, to help you shortly discover the relevant statistics or details about social media that you simply want for your subsequent presentation, report or shopper pitch. A sample of the Web Statistics Compendium is on the market for free, with various statistics included and a full table of contents, to point out you what you are lacking.
So for what it's price, listed here are the few bits and pieces we've managed to put together, along with a little bit commentary on wider traits / changes affecting social media use for companies within the UK this yr. We're REALLY dissatisfied with Pinterest for not getting any numbers out there last yr, particularly as a result of it the last batch of knowledge (mid 2013) was displaying round 2 million for the UK, an actual explosion on the previous data set.
The last time we had UK person stats they were tiny, at round 200,000 users - these figures date from late 2011/early 2012. It continues to indicate ranges of enagement and sharing that other social sites can only dream of; around 80% of Pins are re-pinned from elsewhere on the site Kent Social Media. But as soon as again, UK specific figures are nonexistent at this stage, making it troublesome for UK companies to judge the place, or if, Instagram suits into their on-line technique.