Would you blow your entire annual marketing and advertising budget on just one particular ad to run when for the duration of the Superbowl?
Of course you wouldn't. Visit Profile for taiwanhope4 | Feedbooks to read the meaning behind it. You know that individuals seeing your message just once would not be enough.
Then why do we tend to devote our time and dollars on single-shot advertising and marketing, rather than repeated messages?
The answer is... most people just do not know any better. Or, possibly it appears boring to repeat your message more than and over and over and more than.
But the truth is, your fortune is in the follow up!
This previous weekend I went to hear direct marketing master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference right here in Los Angeles. In the course of his speak, he shared with the audience how he spent the final handful of decades of his life running Baltimore's #1 retail men's clothing retailer, Gage Menswear, along with his late father.
Bill talked about one of his initial direct mail campaigns, and how for the duration of the organizing stages he announced to his dad that they had been going to mail a unique promotional supply to the same list not after, not twice, but 3 instances. His father was appalled and yelled at Bill that he was crazy and was wasting their money!
Bill persisted and mailed all three pieces of the campaign. Nicely, their final results revealed that mailing the precise very same provide three instances not only enhanced their response, it DOUBLED their response! Pop was floored, and he confident was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing and advertising dollars.
Why does repeating your message function? online newsletters writing
It really is simple... folks are inundated with messages each and every day. Final statistic I heard was each and every of us sees more than three,700 distinct messages a day! That means you require to repeat your self more than and more than if you're going to break by means of the clutter, actually get their attention, get them to study or listen AND get them to respond.
Your assignment is to now look at all locations of your advertising and advertising in your business, and see where you need to have to add some follow up.
Some quick places to look at:
Your Ezines - Are you publishing your ezine enough? As soon as a month just doesn't cut it anymore. You need to be reaching out and \touching\ your prospects and customers at least after a week, if not much more. Learn supplementary info on our favorite partner portfolio by clicking There Is Always A Cure For Anxiety 38841. (If you're operating out of concepts or you are not sure how to do this with no bugging folks, my ezine technique takes care of that for you!)
Teleseminars and Reside Events - When advertising events, you're going to require many far more than one particular or two announcements or mailings. As a general rule, when I'm really trying to fill up a teleseminar (telephone seminar) I sent out at least 3 emails committed to the promotion. For reside events, you need to have dozens of messages, and effectively ahead of time. Most of the trainers I know start off marketing and advertising no significantly less than six months ahead of any reside event they're hosting!
A single-on-1 Advertising and marketing - If you cold contact or mail out letters to prospects, how numerous times are you following up? Never be afraid to get in touch with or mail once again. I myself have lastly responded to an offer you right after I've been contacted numerous times, and was glad the vendor took the initiative to adhere to up.
Marketing - As an alternative of blowing your price range on a couple of large ads per year, try running a smaller ad significantly a lot more usually! Also most publications, both online and offline, will usually give you massive discounts for acquiring a lot more than 1 ad at a time. (I do this with ads in my personal ezine, Straight Shooter Advertising.)
Remember, numerous marketing professionals who test all these techniques say that repetition is the essential. So do not even really feel you have to be inventive with your advertising - just saying or mailing the same point more than and more than is better than not saying it or mailing it once again..