Strategic Communication is defined as; Government efforts to understand and engage key audiences to create, strengthen, or preserve conditions favorable for the advancement of Government interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of national power"
Why Strategic Communication?
To convey the message effectively to the target audience through correct medium, correct channel. To understand the hidden gains and messages. Asia as a concern lacks this programme offered in universities and more particular Pakistan. A concern for HEC as an eye catcher.....