Quad Graphics, a U.S. commercial printing company, announced Tuesday that it plans to acquire Canadian rival World Color Press.
Reuters reports the transaction is expected to be worth between $1.3 and $1.4 billion.
Quad Graphics notes on its Web site that it is a "company with a soul" and "dares to think differently." Its tagline is "innovation people driving print."
Quad Graphics says that it uses industry-leading distribution means to "make http://symptomaticblac52.shutterfly.com/symptomaticblac52 print more immediate, more targeted and more relevant to the recipient than ever before."
Shareholders of World Color Press will get 40 percent of the combined company, Wall Street direct mail campaign cost Journal reports.
Incorporated on July 13, 1971, Quad Graphics has a long history of growth and innovation in the print direct mail campaign cost field, and it is a recognized industry leader.