SEO stand for Search Engine Optimization.
Types of SEO
1. On-Page SEO
2. Off-Page SEO
In On-Page SEO, we work in admin panel of the website and make the website more search engine friendly by various activities like meta tags, image optimization, url optimization, content optimization and much more.
In Off-Page SEO, we work outside the admin panel and generate backlinks and increases its visibility by doing various tasks like social bookmarking, article submission, business listing, etc.
There are two types of SEO techniques which are used :
1. White Hat SEO
2. Black Hat SEO
In white hat SEO, we implement all the techniques which are search engine friendly for any website to rank easily whereas on other hand, in black hat SEO we implement all the techniques which are not search engine friendly for any website like hidden text, doorway pages, link farm, etc. These kind of practices help to boost up the ranking for short interval only, once google detects any black-hat activity, it will penalize that particular website.