Let's hop into our Net time machine and take a trip. Nowadays we're headed back in time to 2000 in Internet time, that seems like 100 years ago. Youre an Search engine optimisation specialist and you want to write a book on how to get to the leading of search engines what do you speak about? Meta tags are absolutely on the way out. Hyperlinks assist but this is cutting edge stuff not the basis of your book. So you talk about keyword density. You say if you want to get ranked very for a certain term, you need to have to have that in your title and you need to have it show up towards the best of your web page, and in other parts of the web page and have your page be keyword dense for your selected subject. And Im not talking about 1-3% keyword density 100% keyword density for a word really worked for some phrases. Ahh, the memories. The days when keyword density actually mattered. Back to late 2006. Keyword density is dead. DEAD! In fact the question comes up if its even important what content is actually on your webpage or if it all depends on hyperlinks. Lets take some well-known examples 1st go to and sort in the word failure. The 1st outcome youll see is President George W. Bushs bio. Go ahead and appear at the page, and inform me how numerous instances the word failure shows up on the web page. Yep zero. To be fair, lets go back to again, now kind in waffles. To research additional information, you might want to have a glance at: link building tools. The quantity 1 result youll see right here is John Kerrys web site. Go ahead and count the quantity of occasions you locate the word waffles on that page. Indeed zero once more. So whats going on here? The purpose George Bushs and John Kerrys site are displaying up so very for failure and waffles is since of anchor text. (This distinct tactic actually has a name known as GoogleBombing but thats for a different day.) A large number of internet sites, have hyperlinks pointing to George Bushs website with the word failure in the hyperlink. So what need to this inform us first of all, stop worrying so considerably about perfectly optimizing your internet site and start off worrying about what the web sites linking to you say. Now I must say that possessing the keyword you want to rank hugely for in your tag and possessing relevant content material on that page does undoubtedly help, and if youre targeting a highly competitive word, then youll want to have relevant content on your page. For one more way of interpreting this, consider looking at: learn about building link. However, dont be concerned about having precise keyword densities for your pages theyre not assisting you, in truth they could be hurting you since the search engines found out that ranking by keyword density was simply abused so now they in fact penalize sites that are regarded overoptimized or too keyword dense. Just create naturally and leave it alone thats what the search engines want. Rather, make certain the hyperlinks pointing to your website tell your story and say what your internet site is about. As an alternative of links that say click right here, get links that say widgets or whatever your site is about. Just before I finish right here, I want to give you my favourite example for Google Bombing. Go to the house web page of This time variety in French military victories and click the Im Feeling Fortunate button. Nothing at all against, the French, but thats hilarious. Link Builder includes more about the reason for this activity. Click on the French military defeats link for a good laugh..